From Chinese Forests to World Stage: SourceBirch's Sustainable Birch Water Wows at Japan Expo
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- Issue Time
- Aug 18,2025
Summary
SOURCEBIRCH SHINES AT OSAKA EXPO 2025:
RARE BIRCH SAP PRODUCTS CAPTURE GLOBAL ATTENTION
[Osaka, Japan] — SourceBirch, China’s leading birch water innovator, made a striking debut at the 2025 Osaka World Expo during the "Heilongjiang Promotion Day" hosted by the Heilongjiang Provincial Government. The event, themed "Building Open Platforms for Green Development", drew over 150 international delegates, including Fortune 500 giants like Itochu, Mitsui & Co., and Daiwa House, spotlighting cross-border supply chain opportunities.
At the China (Heilongjiang)-Japan Industrial Collaboration Forum, Ms. Pan Xun, Chairwoman of SourceBirch, unveiled the ancient heritage and modern science behind birch sap—a Cretaceous-era "forest elixir" now reimagined through cutting-edge zero-additive technology. Her presentation sparked keen interest from Japanese partners, paving the way for future cooperation.
A Cultural Bridge Through Liquid Gold
SourceBirch’s exhibition booth became a magnet for visitors, where its 100% pure birch water—harvested from the pristine Greater Khingan Range—showcased China’s ecological treasures. A looping documentary film immersed attendees in the sacred ritual of birch tapping, blending stunning forest visuals with the brand’s sustainable ethos.
"Every bottle carries 65 million years of natural wisdom," noted a delegate "It’s not just a drink—it’s a dialogue between tradition and innovation."
From Niche to Global Stage
Once a regional secret, birch sap is now gaining traction in Singapore, Japan, and South Korea, with SourceBirch leading its commercialization. The brand’s ambient-stable technology (1-year shelf life without preservatives) and clinically backed nutritional profile—rich in xylitol, antioxidants, and 17 amino acids—have set new industry benchmarks.
Looking Ahead
"Entering Japan’s exacting market proves our product’s universal appeal," said Ms. Pan. "We’re not just exporting beverages—we’re sharing a philosophy of sustainable vitality."
With expansions underway in Asia and Europe, SourceBirch exemplifies how traditional Chinese ecological knowledge can fuel global wellness trends—one drop of birch sap at a time.