Powerful Alliance! SourceBirch Up with Doudou Cultural Media to Deepen Presence in Healthy Beverage Market
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- Issue Time
- Jul 11,2025
Summary
SourceBirch and Doudou Cultural Media Forge Partnership, Elevating Brand Development to New Heights
Recently, SourceBirch and Doudou Cultural Media (Shandong) Co., Ltd. officially entered into a strategic partnership. By leveraging their respective strengths, the two parties will collaborate deeply in brand communication, market promotion, and other areas, jointly ushering in a new era of development.
Rooted in Heihe City, SourceBirch harnesses the region’s unparalleled natural resources to focus on the full industrial chain operation of birch sap-based natural beverages. The company boasts a professional R&D team that ensures quality control from the source. Adhering to the philosophy of "pure and natural," SourceBirch employs NFC (Not From Concentrate) technology and advanced physical sterilization processes to preserve the natural active ingredients and unique flavors of birch sap, achieving preservative-free room-temperature storage. With an annual production capacity exceeding 20,000 tons, its products are enriched with over 60 plant-based nutrients and have earned certifications such as EU Organic and 315 Integrity, making them highly sought-after in the market.
Through this collaboration, SourceBirch will tap into Doudou Cultural Media’s expertise in creative planning and omni-channel communication to delve deeper into brand storytelling. By leveraging short-video content creation and integrated online-offline marketing, the partnership aims to elevate the brand’s visibility and reputation in the healthy beverage market. Meanwhile, Doudou Cultural Media will tailor precise communication strategies for SourceBirch based on its product features and brand positioning, with plans to leverage champion endorsements, CCTV advertising, and nutritionist endorsements to accelerate market penetration and increase market share.
A representative from SourceBirch stated, “This partnership with Doudou Cultural Media marks a pivotal step in our brand strategy upgrade. We look forward to leveraging their professional media capabilities to introduce more consumers to the premium birch sap beverages sourced from the Lesser Khingan Mountains, ultimately building a nationally influential healthy beverage brand.”
A spokesperson from Doudou Cultural Media (Shandong) Co., Ltd. added, “SourceBirch’s high-quality products provide a solid foundation for our collaboration. We will fully utilize our strengths in resource integration and creative marketing to help Aizhihua stand out in the competitive market, achieving mutual success while contributing to the industry’s advancement.”
This strategic partnership signifies the deep integration of biotechnology and cultural media, offering a fresh perspective on brand-building in the healthy beverage industry. Moving forward, the two parties will continue to deepen their collaboration, exploring innovative models to inject new momentum into brand development and industry progress.